Alida Priori on UNLØCK: Hybrid Theory in Art, Design, and Collecting
Alida Priori, a curator from Milan, shares insights into her multifaceted approach and the introduction of UNLØCK – Decoding Art, a platform that seeks to redefine conventional art limits. In a conversation with Giacomo Nicolella Maschietti for Collezione da Tiffany, she reflects on her transition from the realms of fashion and publishing to the art world, highlighting her education at Accademia di Belle Arti di Brera and University of the Arts London. Significant projects she has undertaken include 'Essere e Tempo' for Vincenzo Agnetti, 'VANITAS' in partnership with NM3 designers, and 'MAGMA' by Roberto Aponte. Priori expresses concern over the art market's impact, predicting a trend towards mindful collecting by 2026, prioritizing genuine research over market-driven strategies and evolving Italian collecting habits.
Key facts
- Alida Priori is a curator, art advisor, and dealer based in Milan.
- She founded UNLØCK – Decoding Art, a curatorial platform promoting cross-category connections.
- Her background includes studies at Accademia di Belle Arti di Brera and University of the Arts London.
- She has worked with artists such as Vincenzo Agnetti, Arturo Vermi, and Roberto Aponte.
- Exhibitions include 'Essere e Tempo' at BKV Fine Art, 'VANITAS', 'VERMI+NM3' at Brun Fine Art, and 'MAGMA' at BABS Art Gallery.
- Priori collaborates with antiquarian Matteo Lakos.
- She describes the 2026 market as more selective and mature, with solidity in Italian modern and postwar design.
- She criticizes the overuse of 'collectible design' as a market label.
- Italian collecting is evolving toward more coherent and transversal collections.
- The interview was conducted by Giacomo Nicolella Maschietti for Collezione da Tiffany.
Entities
Artists
- Alida Priori
- Vincenzo Agnetti
- Arturo Vermi
- Roberto Aponte
- Giacomo Nicolella Maschietti
- Matteo Lakos
Institutions
- UNLØCK – Decoding Art
- Accademia di Belle Arti di Brera
- University of the Arts London
- BKV Fine Art
- Brun Fine Art
- BABS Art Gallery
- Collezione da Tiffany
Locations
- Milan
- Italy