Alfredo Jaar's 'A Logo for America' Projected at Piccadilly Circus
Alfredo Jaar's video piece 'A Logo for America' is displayed on the screens at Piccadilly Circus every six minutes through July 31. First shown in Times Square in 1987, it features in the exhibition 'Under The Same Sun: Art from Latin America Today' at the South London Gallery, which runs until September 4 and is co-produced by the Guggenheim Museum and UBS MAP Global Art Initiative. Jaar launched the projection with a lecture at the Royal Institution, where he talked about recent endeavors, such as a memorial for Fukushima victims and a light installation in Montreal. He stressed the importance of understanding before taking action and critiqued how contemporary imagery portrays Latin America, encouraging viewers to question signs to combat oppression.
Key facts
- Alfredo Jaar's 'A Logo for America' is projected at Piccadilly Circus, London, every six minutes until July 31.
- The work was first presented on Times Square in 1987.
- The projection coincides with the exhibition 'Under The Same Sun: Art from Latin America Today' at South London Gallery.
- The exhibition is co-produced by the Guggenheim Museum and UBS MAP Global Art Initiative, open until September 4.
- Jaar gave a lecture at the Royal Institution near Piccadilly Circus.
- Jaar discussed projects including a memorial for Fukushima victims, a light installation in Montreal for the homeless, and a new work at Art Basel 2016 about Mediterranean migrants.
- Jaar built a paper Kunsthalle in Skoghall, a Tetra Pak company town, which was later burned.
- In 1995, Jaar produced, displayed, and destroyed one million Finnish passports.
Entities
Artists
- Alfredo Jaar
Institutions
- South London Gallery
- Guggenheim Museum
- UBS MAP Global Art Initiative
- Royal Institution
- Tetra Pak
- Art Basel
Locations
- Piccadilly Circus
- London
- United Kingdom
- Times Square
- New York City
- United States
- Skoghall
- Finland
- Montreal
- Canada
- Fukushima
- Japan
- Mediterranean Sea