Alexandre Volponi Gadioli Wins Oxford Design Prize 2025

Alexandre Volponi Gadioli, an art director from Espírito Santo, Brazil, won the Prêmio Oxford de Design 2025, organized by Oxford Porcelanas. His winning entry, titled "Bom dia, todo dia, Canto dos passarinhos de todo Brasil," was inspired by childhood memories of bird songs. The award included an artistic immersion at Instituto Inhotim. Gadioli, a publicist and designer by training, emphasized that the prize marked a personal milestone for his authorial work, distinct from his advertising career. The competition invited artists and designers to reflect on small gestures that transform daily life, and Gadioli's project gained public support through social media. The prize highlights the growing appreciation of Brazilian authorial design that merges applied art, illustration, and affective memory.