Alex Townsend Creates Modernist Brand Identity for Houston Music Publisher Beat School
Alex Townsend, an independent designer from New Zealand, created a brand identity for Beat School, a music publishing firm located in Houston. This project, unveiled on November 05, 2021, called for a design that was urban, straightforward, and connected to music. Townsend produced a modern logo featuring striking typography and a vibrant color scheme. To infuse character, he adopted an aesthetic reminiscent of school supplies in the presentation. Beat School consists of music producers from various parts of the United States. Townsend operates independently, offering tailored design solutions and brand experiences for new technologies and platforms, with notable clients like Sony, Nike, Channel 4 (UK), YouView, and Microsoft. More details about his work can be found at http://www.farnorthstudio.com/.
Key facts
- Alex Townsend is an independent designer based in New Zealand
- He created a brand identity for Beat School, a Houston-based music publishing company
- The project was shared on November 05, 2021
- The identity needed to be music-related, simple, and slightly urban
- The result is a modernist mark with bold typography and a contrasting color palette
- A school materials aesthetic was used in the presentation to add personality
- Beat School is comprised of music producers from around the United States
- Townsend's clients include Sony, Nike, Channel 4 (UK), YouView, and Microsoft
Entities
Artists
- Alex Townsend
Institutions
- Beat School
- Sony
- Nike
- Channel 4 (UK)
- YouView
- Microsoft
- Farnorthstudio.com
Locations
- Houston
- United States
- New Zealand