Alessio Bolzoni's Action Reaction Billboard Project Takes Over Milan Streets

Photographer Alessio Bolzoni (Crema, 1979), based in London, spent lockdown in Milan and created Action Reaction. Billboard Project, a public art initiative replacing 26 advertising billboards across 16 locations in Milan with his photographs. The project runs until June 21, 2020. Bolzoni's images feature bodies in unnatural, contorted positions against neutral backgrounds, referencing commercial photography and performance art. Curated by Teresa Macrì, the work explores physical tension, acrobatics, and resilience after a period of stasis. Locations include viale Forlanini, Corso Lodi, Piazzale Aquileia, and via Carlo Farini. The project is part of a broader trend of using public space for exhibitions during lockdown, similar to the Language is a virus initiative in Stockholm organized by the Italian Cultural Institute in Sweden.