Alessandro Rabottini on the Evolving Role of Art Fairs

Alessandro Rabottini, the artistic director of miart, believes that art fairs need to progress beyond mere commercial exchanges by prioritizing content and context to boost the visibility of art. He supports forming project-oriented partnerships with host cities and collaborating with local cultural entities, as demonstrated during Milan's Milano Art Week, which included collaborations with Fiera Milano and the city government. Rabottini points out the substantial dedication required from galleries for their involvement, particularly in project creation and engaging audiences. Although the rise of global fairs is changing how galleries operate, he insists that these events are crucial for cultivating relationships with collectors. He stresses that fairs should be viewed as vital components of the cultural landscape of their host cities and countries.