Alê Jordão's Neon Sculptures Illuminate Choque Cultural in São Paulo

Brazilian designer Alê Jordão (São Paulo, 1992), known for his neon sculptures mounted on shopping carts, presents 'Iluminata' at Choque Cultural gallery in São Paulo. The exhibition, running until August 31, transforms the 500-square-meter space into an immersive psychedelic experience. Visitors encounter neon sculptures, metal pieces with reflective film, kinetic works with lasers, LEDs, water, and mirrors, and backlit installations. Jordão's work bridges art and design, using shopping carts as a stylistic signature. Previously, he engaged Italian audiences during the 2017 Fuorisalone in Milan, where he presented 'Trolleys – The Neon Traffic Dealer' and 'Guard Rail' furniture made from recycled traffic nets at the University of Milan. For the third consecutive year at Salone del Mobile, he installed 'The Neon Traffic Dealer' with two new neon works: 'Street Fair Trolley' and 'Airport Trolley', displayed in the university's garden. These recycled art pieces were donated to São Paulo to transform non-places into community gathering spots.