Aldo Premoli's 'Wrapping' Explores Fashion's Takeover of the Art World

Aldo Premoli's publication, 'Wrapping. Come la moda ha conquistato il mondo dell’arte' (Castelvecchi Editore, Fuoriuscita series), delves into the significant role of fashion within contemporary art. It outlines the historical connections between the two, beginning with early 20th-century designers and extending to modern luxury brands. Premoli contends that the profitability of textiles has enabled luxury firms to become key players in cultural events. The text features four chapters focused on Collection Pinault, Fondation Cartier, Fondation Louis Vuitton, and Fondazione Prada, emphasizing their impact over the last ten years. It includes a preface by Alberto Improda and a postface by Carmen Bizzarri, with cover art showcasing Alex Pinna's bronze sculpture 'Trust you' (2019). Premoli, who previously directed 'L’Uomo Vogue,' splits his time between Cernobbio and New York.