Alcova's Vocla project forced to relocate after Macao's social media campaign

During Milan Design Week 2025, Alcova's Vocla project was forced to abandon its planned location at Viale Molise 68 after a social media campaign by former occupants Macao. Vocla, organized by Joseph Grima and Valentina Ciuffi, had won a municipal tender to temporarily use the abandoned liberty-style building. Macao, a social center that had illegally occupied the space from 2012 to 2021, had been inactive for years but mobilized on Instagram to protest the project, accusing it of gentrification. Philosopher Leonardo Caffi posted complaints, and partner Radio Raheem withdrew under pressure. Vocla relocated to Viale Molise 70, a nearby building, where it runs from April 6 to 12, 2025, with free entry, a design exhibition, bar, and restaurant. Critics note Macao's lack of constructive activity since leaving the space and its failure to participate in municipal tenders or secure funding, unlike other former squats like Leoncavallo. The episode highlights tensions between grassroots activism and commercial cultural initiatives in Milan.