Alcova Expands to Two New Varedo Venues for Fuorisalone 2025
Alcova, the itinerant platform for independent design founded by Valentina Ciuffi and Joseph Grima, will double its exhibition spaces for the 2025 Fuorisalone by adding two new locations in Varedo: Serre Pasino and the former SNIA plant. The Serre Pasino, once home to one of Europe's largest white orchid cultivations, offers a luminous natural backdrop adjacent to Villa Bagatti Valsecchi. The former SNIA factory, a key site in Italian industrial history and a forgotten gem of Milanese rationalism, features clean geometric lines and large glass facades. The SNIA complex, spanning 500,000 square meters, was saved from demolition last year and will be converted into a logistics and commercial hub starting in 2025, preserving its original architecture. Returning venues include Villa Bagatti Valsecchi and Villa Borsani, which debuted in 2024. Alcova has been selecting unusual and forgotten locations since its inception in 2018, previously occupying an ex-panettone factory, the Ex Macello di Calvairate, and the old military hospital of Baggio.
Key facts
- Alcova will add two new venues for Fuorisalone 2025: Serre Pasino and the former SNIA plant.
- Serre Pasino was once one of Europe's largest white orchid cultivations.
- The former SNIA factory is a 500,000 sqm rationalist building saved from demolition.
- SNIA will be converted into a logistics and commercial hub from 2025.
- Returning venues include Villa Bagatti Valsecchi and Villa Borsani.
- Alcova was founded in 2018 by Valentina Ciuffi and Joseph Grima.
- Previous Alcova locations include an ex-panettone factory, Ex Macello, and a military hospital.
- The new locations were announced via Instagram.
Entities
Artists
- Valentina Ciuffi
- Joseph Grima
Institutions
- Alcova
- Fuorisalone
- Serre Pasino
- SNIA
- Villa Bagatti Valsecchi
- Villa Borsani
- Artribune
Locations
- Varedo
- Milan
- Italy
- NoLo
- Calvairate
- Baggio
- Lombardy
- Europe