ARTFEED — Contemporary Art Intelligence

Albert Serra on Bullfighting as Art: Need for Theoretical Revolution

opinion-review · 2026-04-24

Catalan filmmaker Albert Serra argues that bullfighting (tauromachie) must undergo a theoretical revolution to survive as an art form. In an excerpt from his text "Nouveaux horizons esthétiques de la 'Fiesta'" (Capricci, 2013), Serra contends that the art remains too rigidly bound to the canonical grammar established by bullfighter Juan Belmonte in the 20th century. Unlike modern and contemporary art, which evolved by being anti-canonical, bullfighting has stagnated. Serra questions whether excessive purism is beneficial and suggests that openness to evolution, while maintaining ethical rigor, is necessary. He also critiques television broadcasts of bullfights, drawing on Walter Benjamin's concept of the aura. Serra argues that TV fails to capture the essential duality of the corrida: the codified, ritualistic structure versus the unpredictable, violent instinct of the bull. Filming either aspect alone distorts the experience; combining both is impossible. He concludes that televised broadcasts devalue the aesthetic experience, which is only fully felt in the plaza. The text was published in artpress in 2014, translated from Spanish by Fernando Ganzo.

Key facts

  • Albert Serra is a Catalan filmmaker.
  • The text is titled 'Nouveaux horizons esthétiques de la “Fiesta”'.
  • The text was published by Capricci in 2013.
  • Serra argues bullfighting is too centered on the grammar fixed by Belmonte.
  • Belmonte established the classical canon of bullfighting in the 20th century.
  • Serra compares bullfighting's stagnation to the evolution of modern and contemporary art.
  • He references Walter Benjamin's concept of the aura in relation to technical reproducibility.
  • Serra claims television broadcasts cannot capture the essential experience of a bullfight.
  • Canal+ is mentioned as a broadcaster that films bullfights with close-ups.
  • The excerpt was translated from Spanish by Fernando Ganzo.
  • The article was published on artpress.com on May 14, 2014.

Entities

Artists

  • Albert Serra
  • Juan Belmonte
  • Walter Benjamin
  • Fernando Ganzo

Institutions

  • Capricci
  • Canal+
  • artpress

Sources