ARTFEED — Contemporary Art Intelligence

Alamo Drafthouse Mobile Ordering Sparks Backlash

other · 2026-05-25

Alamo Drafthouse Cinema, known for its strict no-phones policy, has introduced mobile ordering, allowing patrons to use phones during screenings. The move has provoked widespread outrage among its customer base, who view it as a betrayal of the chain's core identity. Many have taken to social media to protest, and a Change.org petition has been launched urging the chain to reinstate its no-phones policy. The New York Times reported on the controversy on May 24, 2026.

Key facts

  • Alamo Drafthouse introduced mobile ordering during movies.
  • Patrons are using phones to order food and drinks.
  • The policy change contradicts Alamo's strict no-phones rule.
  • Customers expressed outrage on social media.
  • A Change.org petition was started to reinstate the no-phones policy.
  • The New York Times covered the story on May 24, 2026.

Entities

Institutions

  • Alamo Drafthouse Cinema
  • The New York Times
  • Change.org

Sources