Aiayu's Spring 2027 Collection: Timeless Natural Fibers and Tactile Gatherings
Aiayu showcased its Spring 2027 collection through a unique three-part series titled "Notes on Materials," departing from the conventional fashion show format. Creative director Maria Høgh Heilmann emphasized the collection's focus on timelessness and versatility for year-round wear. Set to launch from January to March 2027, the collection features a slouchy oilskin bomber jacket inspired by classic styles, with materials sourced from India, Mongolia, Nepal, Europe, and Bolivia. Key pieces include a cotton-silk jacquard with a leaf print, a cotton poplin trench, and a check-print jacket. The earthy color palette highlights undyed neutrals alongside soft pinks and warm yellows.
Key facts
- Aiayu presented Spring 2027 collection via three-part series 'Notes on Materials' instead of a traditional show.
- Creative director Maria Høgh Heilmann emphasized timelessness and year-round wearability.
- Collection will drop in three parts from January to March 2027.
- New slouchy oilskin bomber jacket is a nod to newness, inspired by classic durable pieces.
- Materials include cotton from India, yak and cashmere from Mongolia and Nepal, flax-linen from Europe, and Bolivian llama wool.
- Notable pieces: cotton-silk jacquard with leaf print, cotton poplin trench, check-print jacket and seersucker pant.
- Palette features undyed earthy neutrals with blossom pinks, burnt yellows, and muscovado browns.
- Høgh Heilmann stated materials need to be touched and worn to feel the difference.
Entities
Artists
- Maria Høgh Heilmann
Institutions
- Aiayu
Locations
- Copenhagen
- Denmark
- India
- Mongolia
- Nepal
- Europe
- Bolivia