AI-generated writing patterns identified through corporate communications analysis

A Barron's report reveals that the sentence construction 'It's not just this — it's that' has become a hallmark of AI-generated writing. Analysis of corporate communications shows this phrasing has increased dramatically, from about 50 mentions in 2023 to over 200 uses in 2025. The market intelligence firm AlphaSense scanned corporate news releases, earnings reports, and government filings to document this trend. Examples from companies like Cisco, Accenture, Workday, McKinsey, and Microsoft illustrate the pattern's prevalence. Microsoft blog posts by Satya Nadella contain multiple instances of this construction. The phenomenon reflects how generative AI tools are trained on human writing patterns, with em-dashes also serving as indicators of synthetic text. While the specific origin of these corporate communications cannot be confirmed as AI-assisted, the pattern suggests growing corporate reliance on AI writing tools.