Afghan Hound Samantha, Styled by Bethany Plevri, Becomes an Unlikely Fashion Icon
Four-year-old Afghan hound Samantha, known on Instagram as @afghanhoundinthecity, has become a style icon under the styling of Edinburgh-based owner Bethany Plevri. Plevri, a young executive and mother of two, dresses Samantha in designer scarves, sunglasses, and hats from brands such as Hermès, Gucci, Chanel, and Valentino—though the looks often come from Plevri's own closet or local thrift stores. The dog's wardrobe includes Tom Ford satin, motocross leather jackets, and pearls. Plevri, who chose the name to sound like a 1960s roommate, grooms Samantha daily with a 30-minute ritual. The pair live in Edinburgh, Scotland, and Plevri found Samantha through a breeder near Aberdeen. The Instagram account compares Samantha's bearing to Vermeer's Girl with a Pearl Earring.
Key facts
- Samantha is a four-year-old Afghan hound living in Edinburgh, Scotland.
- Her owner and stylist is Bethany Plevri, a young executive and mother of two.
- Samantha has an Instagram account @afghanhoundinthecity.
- Plevri dresses Samantha in designer items from brands like Hermès, Dolce & Gabbana, Tom Ford, Gucci, and Chanel.
- The wardrobe is sourced from Plevri's own closet and Edinburgh thrift stores.
- Plevri performs a daily 30-minute grooming ritual using products like Denman paddle brush and Ouai shampoo.
- Plevri found Samantha from a breeder near Aberdeen, Scotland.
- The article appears in Vogue's slideshow for the 2026 Dogue competition.
Entities
Artists
- Bethany Plevri
- Marella Agnelli
- Johannes Vermeer
- Annie Lennox
- Bill Gibb
- Michael Clark
- Alessandro Michele
- Rosé
- Lewis Hamilton
- Maluma
- Devin Booker
- Chester Ramirez-Chavarria
- Willy Chavarria
- Mikey Madison
Institutions
- Kimpton Hotel
- Hermès
- Dolce & Gabbana
- Tom Ford
- Emanuel Ungaro
- Dior
- Chanel
- Gucci
- Versace
- Pucci
- Loeffler Randall
- Celine
- La Bonne Brosse
- Ouai
- Crown Affair
- Dyson
- Denman
- Vogue x Emi Jay
Locations
- Edinburgh
- Scotland
- Aberdeen
- New York
- United States