Advertising History Exhibition at Fondazione Magnani Rocca in Parma

Fondazione Magnani Rocca in Parma hosts an exhibition tracing advertising history from 1890 to the 1960s. The show features original sketches and posters by artists including Dudovich and Armando Testa, showcasing early commercial communication. The display highlights the evolution of graphic design, from hand-drawn morphing effects to geometric lettering, predating computer technology. Female figures often serve as central, seductive motifs. The exhibition also explores how many artists became advertising graphic designers, founding successful firms. The collection of well-preserved posters offers a nostalgic journey through the streets of the past.