AdriaWealth: Cultura e arte per un turismo sostenibile in Puglia

The Puglia Region's Department of Tourism, Economy of Culture, and Territorial Enhancement hosted a three-day convention in Lecce and Polignano a Mare aimed at advancing sustainable tourism in the Adriatic-Ionian region. This initiative, sanctioned by the IPA Adriatic CBC 2007-2013 Management Authority, brought together participants from the creative, cultural, and tourism sectors. Aldo Patruno highlighted the importance of converting agreements into actionable projects. Workshops, facilitated by Michele Trimarchi and Francesco Cascino, explored the influence of art and culture on tourism, with Trimarchi discussing new economic models and Cascino revealing that art could elevate GDP by 17%. The event showcased five IPA Adriatic-funded initiatives and featured tours of MUST and the Pino Pascali Museum. Additionally, Puglia finalized a €2.07 billion infrastructure agreement and a tourism partnership with Albania.