Adriano Franchi on Altaroma's Future: Scouting, Tradition, and Institutional Support

Adriano Franchi, who has served as Altaroma's general director since 2005, elaborates on the consortium's growth in advancing Rome's fashion scene. He underscores the importance of a holistic strategy that prioritizes both emerging talent and artisanal skills. Notable initiatives include Who Is On Next?, a competition in collaboration with Vogue Italia, and A.I. Artisanal Intelligence, overseen by Clara Tosi Pamphili and Alessio de’ Navasques. Franchi acknowledges the backing from Italy's Ministry of Economic Development and ICE to draw in international buyers. While many Italian couture brands lean towards Paris, he finds it promising that participants from Who Is On Next? showcase their work in Altaroma's Atelier. He calls for a permanent showroom to alleviate costs and tackle bureaucratic challenges for public entities. This interview took place during Rome's fashion event at the Guido Reni District, which continues until January 29.