Adrian Cheng launches C Ventures fund targeting millennial brands in China

Adrian Cheng, a Hong Kong entrepreneur and founder of the K11 Art Foundation, has launched C Ventures, an investment fund aimed at millennial and Gen Z-focused brands in China. The fund targets technology-driven companies in art, media, and fashion, informed by consumer trend research. Current investments include Paddle8, Dazed, SkyBound, Galore, Bandier, Beautycon, Armarium, and Flont, with a recent addition of Not Just A Label, a platform for emerging fashion talent. C Ventures describes itself as a cultural ecosystem addressing the demands of new Chinese super consumers, who are influencing global retail shifts. The fund's strategy leverages Cheng's background in art and business to capitalize on evolving consumer behaviors.