Adrian Appiolaza Brings Back Moschino's Irreverent Satire at Milan Fashion Week
At Milan Fashion Week 2024, Moschino's new creative director Adrian Appiolaza debuted his Fall/Winter 2024-25 collection, reviving the brand's signature irreverence after the departure of Jeremy Scott and the death of Davide Renne. The collection references founder Franco Moschino and his right-hand Rossella Jardini, with looks including a nude woman in red stilettos wrapped only in a trench coat and pearl necklace, carrying a shopping bag overflowing with vegetables and bread. Other pieces feature shirts turned into turbans, ties molded into tops, glasses hung on necklaces, and printed suspenders and lace on skirts. The collection questions societal norms and consumerism, with a "Peace Pearls" T-shirt juxtaposing luxury and war. Appiolaza's debut signals a return to the provocative 1980s and 1990s spirit of Moschino.
Key facts
- Adrian Appiolaza debuted as Moschino's creative director at Milan Fashion Week 2024.
- The Fall/Winter 2024-25 collection references founder Franco Moschino and Rossella Jardini.
- The first look featured a model nude except for a trench coat, red heels, pearl necklace, and a shopping bag.
- Jeremy Scott left as creative director and Davide Renne died before taking the role.
- The collection includes shirts as turbans, ties as tops, and glasses on necklaces.
- A 'Peace Pearls' T-shirt appears, critiquing luxury and war.
- The show questions societal norms and consumerism.
- Appiolaza aims to balance the brand's past irreverence with future direction.
Entities
Artists
- Adrian Appiolaza
- Franco Moschino
- Rossella Jardini
- Jeremy Scott
- Davide Renne
- Giulio Solfrizzi
Institutions
- Moschino
- Milan Fashion Week
- Artribune
- Milano Fashion Week
Locations
- Milan
- Italy
- Via Ventura 14