Adidas stock surges after sub-2-hour marathon in new shoes
Adidas shares rose after Kenya's Sabastian Sawe ran the London Marathon in 1:59:30, breaking the two-hour barrier while wearing the new Adizero Adios Pro Evo 3. The feat, a world record, boosted investor confidence in the brand's performance footwear line.
Key facts
- Sabastian Sawe set a world record of 1:59:30
- The record was set at the London Marathon
- Sawe wore Adidas's new Adizero Adios Pro Evo 3
- Adidas shares climbed following the event
- The time broke the 2-hour marathon barrier
- Sawe is from Kenya
Entities
Institutions
- Adidas
Locations
- London
- United Kingdom
- Kenya
Sources
- Quartz —