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Adidas Q1 Profit Beats Forecasts Despite Tariff Headwinds

economy-finance · 2026-04-29

Adidas reported a stronger-than-expected operating profit of €705 million for the first quarter, a 16% increase year-over-year, surpassing analyst forecasts. The sportswear giant's performance was buoyed by sustained demand for sneakers and apparel, even as the company faced headwinds from tariffs and a stronger euro. The results underscore the resilience of the brand amid global economic uncertainties.

Key facts

  • Operating profit rose 16% to €705 million in Q1
  • Results topped analyst forecasts
  • Tariffs and stronger euro weighed on results
  • Sneaker and apparel demand held up

Entities

Institutions

  • Adidas

Sources