ADI Design Museum in Milan spotlights Italian designers under 35

The ADI Design Museum in Milan presents 'Italy: A New Collective Landscape', an exhibition curated by Angela Rui with Elisabetta Donati de Conti and Matilde Losi, running from April 2023. The show reinterprets the landmark 1972 MoMA exhibition 'Italy: The New Domestic Landscape' curated by Emilio Ambasz, shifting focus from domestic experimentation to collective challenges like climate and social change. Featuring 35 designers under 35 selected from 329 open call applicants, the exhibition is divided into three sections: regenerative design (innovative materials and sustainable systems), relational design (social tools and participatory practices), and systemic design (alternative resource and process systems). The installation is by Parasite 2.0 with graphic design by Alice Zani and Paola Bombelli. Curator Angela Rui stated that revisiting the 1972 title signals an epistemological break from nostalgia and acknowledges a changed Italian design landscape, with editorial projects showing young professionals' commitment to new narratives.