ADA Platform Launches in Rome with Exhibition at Floridi Doria Pamphilj

ADA (Your Art and Design Advisor), a new online platform for contemporary art, design, and collecting, is launching in Italy. Founded by art advisor Carlotta Mastroianni (born 1991), ADA offers personalized consultancy covering art, design, antiques, modernariato, and fine Italian and French wines, with legal and fiscal advice from Studio Associato Mastroianni and an oenological consultant. The platform targets Italian artists and designers under 40. While primarily online, ADA will host biannual physical exhibitions in collaboration with private galleries and foundations. The first exhibition opens January 26 in Rome's Floridi Doria Pamphilj apartments, featuring five artists born in the 1980s: Luca di Luzio, Silvia Giambrone, JAGO, Gustavo Martini, and Miriam Pace. Curated by Pia Lauro, the show integrates contemporary works with historic furnishings and existing art. ADA also supports the MEMORIE# prize, established by the Trust Floridi Doria Pamphilj, which acquires a contemporary artwork annually for the family's private collection.