ARTFEED — Contemporary Art Intelligence

Ad Reinhardt's 'Abstract painting' and the Gaze

opinion-review · 2026-04-23

Ad Reinhardt's 1957 painting 'Abstract painting' bears the artist's own generic title on its reverse, a deliberate gesture to emphasize the work's self-contained visual presence. Art historian Yves-Alain Bois challenges this reading, arguing that the viewer experiences not mere abstraction but the narrativization of their own act of looking.

Key facts

  • Ad Reinhardt painted 'Abstract painting' in 1957.
  • Reinhardt wrote the title on the reverse of the canvas.
  • The title is described as generic and without irony.
  • Yves-Alain Bois offers a counter-interpretation.
  • Bois claims the viewer witnesses the narrativization of their own gaze.
  • The painting is discussed in artpress magazine.
  • The article was published in May 1991.
  • The work is part of Reinhardt's series of abstract paintings.

Entities

Artists

  • Ad Reinhardt
  • Yves-Alain Bois

Institutions

  • artpress

Sources