Achille Lauro Opens a Museum in the Metaverse
Italian singer and performer Achille Lauro has announced a new creative project for 2023 titled 'Directed by Achille Lauro,' which includes a museum in the metaverse. The virtual space, developed in collaboration with Valuart, will showcase the key creative and aesthetic concepts that have accompanied his career. The project also involves collaborations with emerging and established artists from art, fashion, and design. On November 4, 2022, five generative NFT artworks will be auctioned on Crypto.com, with proceeds benefiting the Comitato Maria Letizia Verga for leukemia research. The NFTs were previously displayed during his Milan concert tour, created live using a sound-reactive system. Lauro has previously engaged with visual arts, referencing classical masterpieces like Michelangelo's Pietà and participating in the MArTA National Archaeological Museum of Taranto's 'Quadro Sonoro' project.
Key facts
- Achille Lauro announces a metaverse museum called 'Directed by Achille Lauro' for 2023.
- The project is in collaboration with Valuart.
- Five generative NFT artworks will be auctioned on Crypto.com on November 4, 2022.
- Proceeds from the NFT auction go to Comitato Maria Letizia Verga for leukemia research.
- The NFTs were created live during his Milan tour using a sound-reactive system.
- Lauro has referenced Michelangelo's Pietà and worked with the MArTA Museum in Taranto.
- The museum will feature collaborations with artists from art, fashion, and design.
- Lauro describes the project as driven by a propensity for exploration of multiple fields.
Entities
Artists
- Achille Lauro
- Giulio Marchetti
- Michelangelo
Institutions
- Valuart
- Crypto.com
- Comitato Maria Letizia Verga
- MArTA Museo Archeologico Nazionale di Taranto
- Gucci
- Artribune
Locations
- Rome
- Italy
- Milan
- Taranto