Achille Castiglioni in a vintage video promoting his monograph at Armani Book Store

A rare archival video from Designboom shows Achille Castiglioni (1918–2002) presenting a monograph dedicated to his work, published by Corraini Editore, at the Armani Book Store in Milan in 2000. The Milanese designer and architect, with spirit and lightness, invites the audience to buy the publication, curated by Paola Antonelli and Italo Lupi, and adds a precious gift to each copy: a coffee spoon designed for Alessi. In describing this object, he briefly addresses a key theme of design: the main component of design, a characteristic that distinguishes the object and makes it functional to its purpose. This valuable video testimony also features other famous faces from the world of design and fashion, such as Vico Magistretti, Enzo Mari, and Giorgio Armani, host of the event.