ARTFEED — Contemporary Art Intelligence

Absolut Symposium 2018 at AC Hotel Torino: Secret Rooms and Immersive Art

festival-fair · 2026-05-04

During Artissima week, the #AbsolutSymposium took place in Turin from November 1-3, 2018, hosted by Absolut vodka in collaboration with Club to Club. The event featured three days and nights of music, art, and cocktails at the AC Hotel Torino by Marriott in the Lingotto district. It included workshops, talks, conferences, and concerts, along with four secret rooms exploring themes of freedom of expression and gender equality, inspired by Club to Club's theme 'Light in the Dark'. The rooms were: 'Desiderio' (Desire), where guests captured animated light; 'Sorpresa' (Surprise), with distorting camera reflections; a room dedicated to Positivity and Love, featuring an ever-changing installation that translated noise into sound and light; and the exclusive ELYX Room by Absolut Elyx, accessible only after visiting the other three.

Key facts

  • #AbsolutSymposium held November 1-3, 2018 in Turin
  • Organized by Absolut vodka in collaboration with Club to Club
  • Event took place at AC Hotel Torino by Marriott in Lingotto
  • Four secret rooms: Desiderio, Sorpresa, Positività e Amore, ELYX Room
  • Theme: 'La Luce al Buio' (Light in the Dark) from Club to Club
  • Core concepts: Freedom of Expression and All Genders are Equal
  • ELYX Room exclusive to Absolut Elyx super premium vodka
  • Event included workshops, talks, conferences, concerts

Entities

Artists

  • Mariacristina Ferraioli

Institutions

  • Absolut
  • Club to Club
  • AC Hotel Torino by Marriott
  • Artissima
  • Artribune

Locations

  • Torino
  • Italy
  • Lingotto
  • AC Hotel Torino by Marriott
  • Via Bisalta, 11, 10126 Torino

Sources