99designs Unveils Seven Logo Design Trends for 2022
99designs by Vista has identified seven key logo design trends for 2022, based on insights from its global freelance community. The trends include 'McBling,' a Y2K aesthetic featuring diamantes, gothic fonts, and pink; stretched and continuous lettering for unique wordmarks; a groovy revival of 1970s bold colors and bubbly forms; blurred logos that distort letterforms for movement; layered elements with geometric shapes and contrasting colors; a grunge revival from the 1990s with gritty typefaces and dark schemes; and scribbles and sketches with child-like, monochromatic designs. Designers are pushing boundaries by blending nostalgic styles with innovative techniques, emphasizing expressivity and experimentation over readability.
Key facts
- 99designs by Vista identified seven logo design trends for 2022.
- The 'McBling' trend revives 2000s Y2K aesthetics with diamantes, gothic fonts, and pink.
- Stretched and continuous lettering creates customized typography for unique wordmarks.
- A groovy revival brings back 1970s bold colors and curvy, bubbly letter forms.
- Blurred logos use blur effects to create movement and a 3D feel in 2D environments.
- Layered elements combine geometric shapes with contrasting colors and patterns.
- Grunge revival features gritty typefaces and dark, moody color schemes from the 1990s.
- Scribbles and sketches use child-like, monochromatic designs for a raw, sophisticated look.
Entities
Artists
- Fahrenheit 32
- spARTan
- bo_rad
- Rockswell _
- KisaDesign
- Tania Bell
- annalisa_furia
- Hitsik
- 99Spy
- DaliakK
Institutions
- 99designs by Vista
- Behance