54Collective Rebrand Draws on Colonial Borders as Design Motif
The newly rebranded 54Collective, previously known as Founders Factory Africa, has introduced a fresh visual identity characterized by bold lines, symbolizing the artificial borders created during the colonial period in Africa. This design challenges these divisions, envisioning them as a basis for a revitalized perspective on the continent. Representing its mission, 54Collective aims to serve as a Pan-African investment firm that empowers entrepreneurs throughout Africa to overcome these arbitrary separations and promote collaboration.
Key facts
- 54Collective is the new name for Founders Factory Africa.
- The visual identity uses strong lines referencing colonial-era borders.
- The design subverts the original intent of the lines as limitations.
- 54C0 is a Pan-African investment firm.
- The rebrand aims to foster collaboration and growth across Africa.
- The identity was showcased on Behance.
- The project ID is 249247161.
- The image credit is Behance.
Entities
Institutions
- 54Collective
- Founders Factory Africa
- 54C0
- Behance
Locations
- Africa