40 Artists Accuse Zara of Plagiarism in Viral Social Media Campaign

Los Angeles artist Tuesday Bassen sparked a viral movement after posting Instagram comparisons between her original designs and Zara products. Within a week, 40 artists joined her in accusing the Spanish fast-fashion giant of copyright infringement, posting evidence on social media without formal legal action. Artist Adam J. Kurtz launched the website Shop Art Theft, featuring side-by-side comparisons of Zara items and original works by illustrators, designers, and independent brands. The site's statement reads: "Once is a mistake. When it repeats there are no excuses." Participating artists include Gabriella Sanchez, Georgia Perry, Will Bryant, and Ivonna Buenrostro. Separately, French body artist Orlan lost a plagiarism case against Lady Gaga over the 2013 album "Born This Way" cover and video. Orlan had sought $31.7 million and 7.5% of album royalties, but a French court ruled that conceptual art must be judged by its message, not physical elements. Orlan was ordered to pay €20,000 in legal costs and has announced an appeal.