24 ORE Cultura Opens First art&design24 Concept Store at Milan Central Station

24 ORE Cultura, the publishing arm of Gruppo 24 ORE, has opened its first concept store outside a museum at Milan Central Station. Located on the upper floor at track level, the store named art&design24 offers a curated selection of Italian and international design objects alongside the group's editorial products. The move follows an agreement with Grandi Stazioni Retail and marks the first time 24 ORE Cultura replicates its successful Design Store model from MUDEC, which it has managed for ten years, in a non-museum setting. The store features brands including Alessi, Qeeboo, Seletti, Driade, Fontana Arte, Bitossi, and Fabriano. Its immersive setup includes tall metal shelving and a reading area framed by vintage wallpaper Teatro by Piero Fornasetti, designed in the 1950s, as a homage to Milan and La Scala. Chiara Savino, Head of Publishing at 24 ORE Cultura, stated that the store will offer not only editorial products but also design objects, replicating the successful MUDEC model. The brand art&design24 was launched in 2021 as a retail brand for authorial objects inspired by art, design, architecture, and fashion.