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1xBet Bookmaker Review: History, Services, and Global Operations

other · 2026-04-22

Founded in 2007, 1xBet is a global bookmaker that initially concentrated on Eastern Europe before branching out to Africa, Asia, and South America by 2010. It earned the SBC award for 'Innovations in Sports Betting – Rising Star' in 2018. The company operates in 54 nations and offers its website in 44 languages, capturing 15-20% of the worldwide betting market. Users can place bets on 12 esports categories and more than a thousand outcomes for major events. Account creation requires minimal information, and users can log in through their phone, email, or social media. The platform features various bonuses, a live betting option known as 1xZone, and low margins in Russia, where it operates without a license. Withdrawals necessitate account verification.

Key facts

  • 1xBet started accepting sports bets in 2007.
  • The company initially focused on Eastern European markets.
  • By 2010, it expanded to Africa, Asia, and South America.
  • In 2018, it won an SBC award in London for 'Innovations in Sports Betting – Rising Star'.
  • As of 2025, it operates in 54 countries with a website in 44 languages.
  • It controls an estimated 15-20% of the global betting market.
  • The platform offers betting on 12 classic esports disciplines.
  • Popular events can have over a thousand possible betting outcomes.

Entities

Institutions

  • 1xBet
  • SBC

Locations

  • London
  • United Kingdom
  • Eastern Europe
  • Africa
  • Asia
  • South America
  • Russia
  • Ukraine

Sources