1895 Lavazza: A Turin Micro-Roastery Merging Coffee with Design and Architecture
The article, published on Artribune, critiques Italy's coffee culture while highlighting the 1895 Lavazza project in Turin. It argues that Italians consume the cheapest coffee in Europe, resulting in low quality and poor service, yet boast about their coffee superiority. The 1895 Lavazza initiative is presented as a counterpoint, focusing on high-quality coffee through a micro-roastery that integrates graphic design, architecture, and a mini-museum. The project aims to elevate coffee culture by emphasizing design and craftsmanship, contrasting with mainstream Italian coffee habits. The article includes a visit to the roastery and discusses its architectural and design elements.
Key facts
- 1895 Lavazza is a micro-roastery project in Turin.
- The project emphasizes graphic design, architecture, and a mini-museum.
- Italians drink the cheapest coffee in Europe, leading to low quality.
- The article critiques Italian coffee culture as ideological and traditionalist.
- The roastery aims to promote quality coffee through design.
- The article is published on Artribune.
- Author is Massimiliano Tonelli.
- The project includes a visit to the roastery.
Entities
Artists
- Massimiliano Tonelli
Institutions
- Artribune
- Lavazza
- 1895 Lavazza
Locations
- Turin
- Italy