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18-hour live streaming marathon 'L'Italia chiamò' to showcase Italy's cultural resilience during coronavirus

digital · 2026-04-27

Italy will present an 18-hour live streaming event called 'L'Italia chiamò' on March 13, 2020, from 6:00 AM until midnight, available on the Mibact YouTube channel. This marathon showcases Italy's response to the coronavirus crisis through the insights of numerous cultural personalities. Among the prominent journalists participating are Ernesto Assante, Barbara Carfagna, Helga Cossu, Linus, Pierluigi Diaco, Anna Pettinelli, Andrea Pezzi, Marino Sinibaldi, and Luca Sofri. Mibact will also share unique cultural experiences, including tours of Pompeii and the Uffizi Gallery. The event will highlight stories of educational technology and feature performances from canceled shows. Citizens are encouraged to submit their content, and a fundraising initiative will benefit the national health system. Various organizations and individuals are supporting this effort. The article is authored by Valentina Tanni.

Key facts

  • 18-hour live streaming marathon 'L'Italia chiamò' on March 13, 2020, 6:00-24:00
  • Streamed on Mibact's YouTube channel
  • Features journalists: Ernesto Assante, Barbara Carfagna, Helga Cossu, Linus, Pierluigi Diaco, Anna Pettinelli, Andrea Pezzi, Marino Sinibaldi, Luca Sofri
  • Mibact provides exclusive content: Pompeii with Massimo Osanna, Raphael's Sibyls restoration with Antonio Forcellino, Raphael exhibition with Mario De Simoni, Uffizi with Eike Schmidt, Egyptian Museum with Christian Greco
  • Fundraising for national health system and intensive care units via SMS or bank transfer to Civil Protection
  • Citizens can contribute via email with audio, video, images
  • Promoters include Affaritaliani.it, Arsenale23, Luiss Business School, Mibact, Fondazione Mondo Digitale, Talent Garden, Telefono Azzurro, and others
  • Article by Valentina Tanni

Entities

Artists

  • Raphael
  • Michelangelo

Institutions

  • Mibact
  • Ministero per i beni e le attività culturali e per il turismo
  • la Repubblica
  • Rai1
  • SkyTg24
  • RDS
  • RTL
  • Rai Radio3
  • ilPost.it
  • Scuderie del Quirinale
  • Uffizi
  • Museo Egizio
  • Pompeii
  • Protezione Civile
  • Affaritaliani.it
  • Arsenale23
  • Comin & Partners
  • Conversazioni sul Futuro
  • Elastica
  • Edelman
  • I Copernicani
  • Invasioni digitali
  • Lagodigitale
  • Luiss Business School
  • Mirandola Comunicazione
  • Fondazione Mondo Digitale
  • nopanic-agency
  • Parole Ostili
  • PA Social
  • Prima Comunicazione
  • StartupItalia
  • Talent Garden
  • Telefono Azzurro
  • Wwworkers.it
  • Artribune

Locations

  • Italy
  • Rome
  • Pompeii
  • Florence
  • Turin

Sources