12 Lazio towns launch Etruskey tourist circuit to promote Etruscan heritage

In southern Etruria, Italy, a new tourism group called DMO Etruskey has been formed by twelve municipalities and 31 private organizations. This initiative, led by CoopCulture, aims to create a unified tourist experience to attract millions of visitors, initially focusing on domestic tourists before expanding internationally. The Lazio Region has provided €250,000 through a regional tender from LazioCREA spa to support this project. The tourist circuit includes towns like Cerveteri, Tarquinia, and Ladispoli, among others. Letizia Casuccio, the director general of CoopCulture and president of Etruskey, praised this collaboration as a major milestone. Meanwhile, destination manager Stefano Landi emphasized the aim to build a shared identity centered around themes like archaeology, food, and tradition, promoting experiential tourism.