ARTFEED — Contemporary Art Intelligence

100% Design at London Design Festival 2017: 'Elements' Theme

festival-fair · 2026-05-05

100% design, part of the London Design Festival, took place at Olympia with the theme 'Elements' for its 2017 edition. The theme was explored across design aspects from conception to materials and development processes. The fair was divided into five sectors: Interiors, Workplace, Kitchens & Bathrooms, Design & Build, and Emerging Brands, blending commercial and research-oriented design. The London Design Festival has been growing steadily, with a stellar 2016 edition featuring over 400 events across the city and high visitor numbers. Districts involved included Clerkenwell, Brixton, Shoreditch, and Mayfair. The Victoria and Albert Museum and Somerset House played prominent roles, with the V&A hosting a design-focused weekend. The London Design Fair also took place concurrently at the Old Truman Brewery. A photo gallery from 100% design was provided.

Key facts

  • 100% design is part of the London Design Festival.
  • The 2017 edition was held at Olympia.
  • The theme for 2017 was 'Elements'.
  • The fair was divided into five sectors: Interiors, Workplace, Kitchens & Bathrooms, Design & Build, and Emerging Brands.
  • The 2016 edition had over 400 events and high visitor numbers.
  • Districts involved included Clerkenwell, Brixton, Shoreditch, and Mayfair.
  • The Victoria and Albert Museum and Somerset House were key venues.
  • The London Design Fair was held at the Old Truman Brewery.

Entities

Artists

  • Mario Bucolo

Institutions

  • 100% design
  • London Design Festival
  • Olympia
  • Victoria and Albert Museum
  • Somerset House
  • London Design Fair
  • Old Truman Brewery
  • Artribune

Locations

  • London
  • United Kingdom
  • Clerkenwell
  • Brixton
  • Shoreditch
  • Mayfair

Sources