10 Corso Como Opens Pop-Up Shops in Tokyo's Seibu Department Store

The Italian concept store 10 Corso Como, founded by Carla Sozzani in Milan in 1990, has expanded to Tokyo with two Logo Shop Pop-Ups inside Seibu Department Store in the Ikebukuro district. This marks the brand's sixth location globally, following its flagship in Milan, a store in New York's Seaport District, and previous Asian outposts in Seoul, Shanghai, and Beijing. The pop-ups, open until mid-October, sell design objects, fashion items, and furniture all branded 10 Corso Como. The temporary retail format, originating from the United States, emphasizes creating impactful yet ephemeral events. The concept store originated when Sozzani, a former fashion editor, opened an exhibition space in a converted garage at 10 Corso Como. It quickly evolved to include a bookshop and café with a garden, becoming a cult destination blending art, fashion, and design. American artist Kris Ruhs designed the black-and-white logo that became a global brand. The expansion reflects the brand's strategy to target the Asian market and navigate economic challenges.