Warburtons Marks 150th Anniversary with Comprehensive Packaging Redesign by Taxi Studio

Warburtons, the British bakery brand founded in 1876, has launched a major packaging redesign to commemorate its 150th anniversary. Bristol-based Taxi Studio led the project, overhauling the visual identity across more than 70 products. The redesign prominently features the brand's signature orange hue, now consistently applied across all packaging. Additional elements include a curved graphic motif inspired by the Warburtons logo, a custom typeface developed by Studio DRAMA, and refreshed food photography. The updated packaging system began rolling out across the full product range, aiming to enhance shelf visibility and reflect the company's heritage as it enters its next century.