Vogue Explores Functional Mushroom Chocolate Products and Wellness Trends
Vogue published an article examining Alice Mushrooms' functional mushroom chocolates, which incorporate ingredients like reishi, lion's mane, and cordyceps. The piece details personal experiences with products such as Brainstorm for focus and Nightcap for sleep, noting reduced caffeine dependence and improved rest. Co-founders Lindsay Goodstein and Charlotte Cruze explain their approach to making mushroom supplements accessible through chocolate delivery. Experts including herbalist Blaire Edwards-Maschotta and dietitian Taylor Fazio provide context on functional mushrooms' traditional uses and current research. The article advises consulting health practitioners before use and highlights product selection criteria.
Key facts
- Alice Mushrooms produces chocolate squares infused with functional mushrooms like reishi, lion's mane, and cordyceps
- Products include Brainstorm for cognitive focus, Nightcap for sleep, Zen X for stress, and Party Trick for social occasions
- Co-founders Lindsay Goodstein and Charlotte Cruze aim to make functional mushrooms mainstream through palatable delivery
- Functional mushrooms are non-psychoactive and used in traditional Chinese medicine for immunity, cognition, and energy
- Experts note benefits may take weeks of consistent use and recommend third-party testing for quality assurance
Entities
Institutions
- Vogue
- Goop
- The Lanby
- Verdoie
Locations
- New York