Venice International Foundation Launches Patto per l’Arte for Cultural Corporate Strategy
The Venice International Foundation has launched a new initiative called Patto per l’Arte per Venezia, which focuses on preserving the rich artistic heritage of Venice. This project aims to enhance education and cultural experiences and is supported by Havas Arte e Cultura and NATIVA, who view patronage as an essential business approach. It includes various efforts like art restoration, museum upgrades, educational programs, and youth initiatives. Banca Ifis has stepped in as a Founder Circle member, joining other key founders like OVS and Deloitte. Established in 1996, the foundation is expanding its mission to embrace modern creativity and training. Katia Da Ros emphasizes the role of culture in building connections, while NATIVA's Paolo Di Cesare highlights the importance of art for society and the environment. The initiative hopes to inspire similar efforts in other cities.
Key facts
- Patto per l’Arte per Venezia is a multi-year project launched by Venice International Foundation.
- The project is supported by Havas Arte e Cultura and NATIVA.
- Banca Ifis is Founder Circle; OVS, Umana, SIT, Wi Legal, Cereal Docks, ABC Group, Camillo Gusi di Vimar, Labomar, Morato Group, H-Farm, and Deloitte are Core Founders.
- The initiative focuses on restoration, museum enhancement, education, and youth programs.
- Venice International Foundation was founded in 1996 to support the Civic Museums of Venice.
- NATIVA developed an impact mapping tool to measure environmental and social effects of cultural investments.
- The tool was previously applied to the Kunsthaus Paradiso exhibition.
- Katia Da Ros is president of Venice International Foundation; Caterina Tonini is CEO of Havas Creative Network Italy; Paolo Di Cesare is co-founder of NATIVA.
Entities
Institutions
- Venice International Foundation
- Havas Arte e Cultura
- NATIVA
- Banca Ifis
- OVS
- Umana
- SIT
- Wi Legal
- Cereal Docks
- ABC Group
- Camillo Gusi di Vimar
- Labomar
- Morato Group
- H-Farm
- Deloitte
- Civic Museums of Venice
- Havas Creative Network Italy
- Havas PR Milan
Locations
- Venice
- Italy