ARTFEED — Contemporary Art Intelligence

UK Public Supports Tourist Levy to Maintain Free Museum Access

cultural-heritage · 2026-03-25

Ahead of the 25th anniversary of free admission to UK national museums, Art Fund research reveals strong public backing for a tourist levy to support these institutions. The survey shows 72% of Britons want revenue from such a levy dedicated to keeping museums free, while 76% believe government funding should be maintained or increased. Free admission began on December 1, 2001, leading to dramatic visitor increases at institutions like the British Museum and V&A. The policy has made national museums among the UK's top tourist attractions, generating significant tourism revenue. Museum leaders argue that a levy collected at accommodation or travel points would provide needed funding without creating entry barriers that could undermine universal access.

Key facts

  • 72% of Britons support using tourist levy revenue to keep national museums free
  • Free admission to UK national museums began on December 1, 2001
  • Visitor numbers increased by 151% in the first decade of free admission
  • Four of the UK's five most visited tourist attractions are national museums
  • Free museums and galleries generate approximately £1 billion in annual tourism revenue

Entities

Institutions

Locations

  • London
  • UK
  • Liverpool
  • St Ives
  • Leeds
  • Bradford

Sources