Trévise Consolidates Cultural Activities with Aura Rebranding Under Amandine Blier's Leadership

In April 2026, Trévise Participations, owned by the Noisiez family, has restructured its cultural operations by rebranding Edeis Culture as Aura, appointing Amandine Blier as its director. Blier, aged 44, previously managed communications for the City of Versailles and oversaw the launch of Citéco, the economics museum. This move follows Trévise's strategic acquisitions, including a stake in Edeis two years ago, taking over production and ticketing from Rivage Entertainment, and acquiring full ownership of Videlio, an audiovisual services group. Aura retains the same scope, teams, and public service delegation model, focusing on heritage sites and regional outreach. In 2025, under its former name, the entity attracted about 1.4 million visitors across eight cultural venues, employed 103 permanent staff, and generated €14.4 million in revenue. Specific site plans include enhancing the Villa Kérylos, owned by the Institut de France, with contemporary art exhibitions, children's workshops, and extended hours, while maintaining visitor limits. A delayed tender process for the Carrières de Lumières is pending, with outcomes uncertain due to international interest. The consolidation reflects broader trends in the cultural sector, where economic viability and hybrid management models are key considerations.