The Snow Lodge Expands to Snowmass for 2026 Season as Alpine Cultural Hub

The Snow Lodge has broadened its presence from Aspen to Snowmass for the 2026 winter season, establishing itself as a cultural nexus that combines alpine lifestyle with artistic and social programming. Founded by Jayma Cardoso, who also created The Surf Lodge in Montauk, the initiative originally launched in Colorado in 2019. This expansion centers on a partnership between Cardoso and Elevated Returns, led by President Stephane de Baets, transforming Viewline Resort Snowmass into a European-inspired enclave. The development introduces four distinct venues: Bunny's Social Club, a ski-in/ski-out daytime spot with culinary offerings; The Clubhouse, a concept store and gathering space designed by Bluarch Architecture featuring brands like Farm Rio and Casablanca; The Flower Shop, a nostalgic 1970s-style lodge; and The Après-Ski Club, a rooftop venue with international DJ performances. Additional collaborations include The Flower Shop's co-founders Ronnie Flynn and Dylan Hales, and a new transportation partnership with Rivian, providing electric R1S SUVs for guests. The project aims to redefine mountain destinations by integrating design, music, retail, and community, positioning Snowmass as a year-round cultural ecosystem rather than solely a ski location.