The Hollywood Sign: From Real Estate Ad to Global Icon

The Hollywood sign, originally erected in 1923 as 'Hollywoodland' to promote a real estate development by SH Woodruff and Tracy E Shoults, was designed by Thomas Fisk Goff of the Crescent Sign Company. The 50-foot-tall blocky letters were illuminated for a decade. In 1932, actress Peg Entwistle died by suicide by jumping from the 'H', adding a tragic layer to the landmark. By 1944, the sign had decayed to read 'ollywoodland' and the city considered demolition. The Hollywood Chamber of Commerce intervened, restoring the 'H' and dropping 'land'. The sign became a global symbol for the neighborhood incorporated in 1903. In 1978, a $250,000 campaign led by Hugh Hefner funded a complete replacement, with each letter sponsored by celebrities including Andy Williams and Alice Cooper. The sign remains a frequently trespassed and occasionally vandalized icon.