Tata&Friends Studio Creates ESA Brand Identity Featuring Negative Space Rocket Design

Tata&Friends Studio, a design firm based in Madrid, Spain, has developed a new brand identity concept for the European Space Agency (ESA). The project was created for Icon Magazine's 'rethink' section, which invites designers to reimagine existing brands. The studio's approach uses negative space within the ESA lettering to form a rocket silhouette, aiming to create a memorable and contemporary visual identity. The design seeks to reflect ESA's modern and futuristic mission while generating public interest in space exploration, particularly among younger audiences. Tata&Friends Studio specializes in brand identity, graphic design, and illustration. The concept was shared on their Behance profile and promoted through design publication Abduzeedo. ESA, though less prominent globally than NASA, represents European collaboration in space science and exploration.