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Taschen Publishes Expanded Edition of California Crazy on Pop Architecture

publication · 2026-03-15

Taschen has released an expanded edition of 'California Crazy and Beyond,' a book documenting eccentric roadside architecture in California. The volume, originally published in 1980 by Los Angeles historian Jim Heimann, explores structures known as 'architecture parlante'—buildings shaped like hot dogs, animals, airplanes, and other forms that visually communicate their function. Heimann, who serves as Taschen's Los Angeles pop culture editor, examines how California's automobile-centric development and optimistic attitude fostered this unique architectural style from the 1920s through the 1950s. The book presents these commercial and folk art buildings as significant examples of American vernacular design and environmental eclecticism.

Key facts

  • Taschen published an expanded edition of 'California Crazy and Beyond' in 2026
  • The book documents eccentric roadside architecture in California from the 1920s-1950s
  • Jim Heimann, a Los Angeles historian, authored the original 1980 edition and serves as Taschen's pop culture editor
  • The architecture featured is described as 'architecture parlante'—structures whose form indicates their function
  • California's automobile-centric development and optimistic attitude contributed to this architectural style

Entities

Institutions

  • Taschen

Locations

  • Los Angeles
  • California

Sources