ARTFEED — Contemporary Art Intelligence

Sony Pictures and Pop Mart Partner for Film Adaptation of Labubu Plush Toys

publication · 2026-03-24

Sony Pictures and the Chinese company Pop Mart have confirmed a partnership to produce a film based on the popular Labubu plush toys. The announcement was made public on March 19, 2026, though no specific release date for the movie has been set. This collaboration marks a significant expansion of the Labubu brand into cinematic media.

Key facts

  • Sony Pictures and Pop Mart have agreed to create a film adaptation of Labubu plush toys
  • The announcement was confirmed on March 19, 2026
  • No release date for the film has been announced
  • Pop Mart is a Chinese company
  • Labubu is a popular plush toy line

Entities

Institutions

  • Sony Pictures
  • Pop Mart

Locations

  • China

Sources