Simihaze Beauty: Palestinian Twins Launch Joyful, Skin-First Makeup Line

Palestinian twins Simi and Haze Khadra, known for their DJ careers and neon eye stickers, have launched Simihaze Beauty, a skincare-infused makeup brand emphasizing fun and experimentation. The brand emerged from their frustration with the post-2016 matte-lip trend, offering creamy, comfortable formulas with a blurred finish. Their products, housed in chubby compacts made from wood pulp-derived acetate, include gem-encrusted eye stickers, juicy cheek tints, and the re-released Lightbeam Liquid Highlighters. The twins, who split their time between London, Los Angeles, New York, Saudi Arabia, and the UAE, tested products on family and friends, ensuring they work for sensitive skin with non-comedogenic, plant-extract formulas. Available at Space NK and the brand's website, Simihaze Beauty aims to make makeup application joyful and accessible, with products like the Solar Tint dual-texture blush and Color Glaze Lip and Cheek Pigment in Magnolia.