Porto's Visual Identity by Studio Eduardo Aires Remains Prominent Since 2014

Studio Eduardo Aires created a visual identity for Porto, Portugal, which was published in 2014 and continues to be visible throughout the city. The project was commissioned by Câmara Municipal do Porto, with art direction led by Eduardo Aires. The design team included senior designers Ana Simões and Raquel Rei, along with designers Raquel Rei, Ana Simões, Lucille Queriaud, Joana Mendes, Maria Sousa, and Dário Cannatà. Motion work was handled by Tiago Campeã, and photography was provided by Alexandre Delmar. The studio's approach emphasizes Porto's historical character, referencing its motto 'Ancient, Very Noble, Always Loyal, Undefeated City of Porto.' The identity aims to reflect the city's intimate scale and passionate atmosphere, fostering a sense of belonging among residents and visitors. Despite its age, the branding remains actively used, showcasing the enduring impact of the design. The work is protected by Studio Eduardo Aires, which is based in Porto and specializes in brand design.